Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.
Chief of the Central Coordination Office for New Rural Development, Ngô Trường Sơn, said that Việt Nam now has 14,642 OCOP products rated three stars or higher, an increase of 3,586 compared to the end of 2023.
More than 800 live stream sessions of the OCOP Market event were held with a total revenue of more than VNĐ100 billion, attracting 1.4 billion viewers.
